SEO and Page Authoring
Website marketing and optimisation are not areas that many businesses have the necessary in-house skills to understand, manage and deliver.
When you are investing in a new or redeveloped website, unless you can be clear about what you are expecting the site to deliver for you, it can be very easy for you to make the fundimental mistake of thinking that a web developer is necessarily:
- your marketer
- your researcher
- your optimiser
- your copywriteryour social media channel manager etc etc
It is our experience that when many developers are quoting to get your business, they try to be all things to all people and this can lead to a confused message being delivered both ways.
Some developers are full digital marketing agencies but unless you can address all these aspects comfortably, you need to contact us because that's where we fit in to your project.
You are busy running your business and can't be a specialist in every area so don't see this as a fault or a personal weakness.
If you don't seek advice beforehand, it can be a very costly and unproductive effort for you if you chose a developer that cannot deliver on these vital areas for you - despite what they might say on their quotation.
It is also true that unless you can be specific about your needs, often, because the developer knows that most people don't know the questions to ask, they don't even mention these elements in their qoutes which will undoubtedly lead to failure for your website.
The same is true for IT projects and experience shows that businesses who are 'reactive' tend to make choices of supplier based on product and price rather than features and benefits leaving Website and IT projects that end up under-performing and do not match original expectations.
Adrian Bereziuk acts as the 'buffer' or 'project manager' between you and your suppliers to make sure you are indeed getting what you need.
Ours is a self-fulfilling redundancy role - we don't ever want you to be dependent on us.
We help by imparting knowledge (or project managing if preferred) until you are ready for us to walk away and leave you to carry on - remembering that we are always here if and when you need us again.